Photography, Branding, Marketing & Business Strategy Blog
Welcome to a photography marketing blog built for creative entrepreneurs, photographers, and small businesses ready to take control of their branding, marketing strategy, and content creation. This isn’t just a collection of pretty pictures or passive photography tips, it’s a resource designed to help you level up your photography business, attract high-paying clients, and master the art of turning visuals into powerful marketing tools. Whether you’re a commercial photographer looking for strategic insights, a branding expert wanting to expand your toolkit, or a business owner who knows the power of storytelling visuals, you’ll find actionable ideas here to grow your business, sharpen your marketing, and strengthen your brand.
How To Write a Photography Creative Brief (That Actually Helps Your Photographer)
Most marketing teams don’t realize how much better their photo shoots could be, until they start using a photography creative brief. This guide walks you through why briefs matter, what they include, and how they turn your next shoot into an asset-generating machine instead of a guessing game.
Why Your Website’s Photography Might Be Hurting Your SEO
If your visuals are pretty but your traffic’s tanking, your SEO photography might be the problem. From oversized files to filenames like “IMG_1234,” we’re digging into how your site’s images could be sabotaging your rankings, and what to fix so Google actually starts noticing you exist.
Mid-Year Marketing Photography Audit: What’s Actually Working?
Halfway through the year is the perfect time to evaluate your marketing photography and content strategy. Are your visuals doing their job, or just filling space? This blog walks through how to assess, realign, and level up your photo content with clarity, intention, and results-driven visuals that actually convert.