Photography, Branding, Marketing & Business Strategy Blog

Welcome to a photography marketing blog built for creative entrepreneurs, photographers, and small businesses ready to take control of their branding, marketing strategy, and content creation. This isn’t just a collection of pretty pictures or passive photography tips, it’s a resource designed to help you level up your photography business, attract high-paying clients, and master the art of turning visuals into powerful marketing tools. Whether you’re a commercial photographer looking for strategic insights, a branding expert wanting to expand your toolkit, or a business owner who knows the power of storytelling visuals, you’ll find actionable ideas here to grow your business, sharpen your marketing, and strengthen your brand.

Behind the Scenes of Strategic Adventure Photography in Southern Utah

Most brands treat adventure photography like a postcard rack, pretty, but not persuasive. Real strategy means crafting visual stories that capture the energy, emotion, and personality behind your brand. From Zion to Moab, here’s how I help tourism businesses create photos that actually do the heavy lifting.

Read More

Why Your Website’s Photography Might Be Hurting Your SEO

If your visuals are pretty but your traffic’s tanking, your SEO photography might be the problem. From oversized files to filenames like “IMG_1234,” we’re digging into how your site’s images could be sabotaging your rankings, and what to fix so Google actually starts noticing you exist.

Read More

Content Refresh Strategy: Keep Your Brand Visuals Fresh All Year

If your brand visuals feel tired, outdated, or just plain boring, you’re not alone. Content fatigue is real, and it’s dragging down your marketing without you even realizing it. A smart, seasonal content refresh strategy can breathe new life into your brand and re-engage your audience with visuals that actually work.

Read More

Mid-Year Marketing Photography Audit: What’s Actually Working?

Halfway through the year is the perfect time to evaluate your marketing photography and content strategy. Are your visuals doing their job, or just filling space? This blog walks through how to assess, realign, and level up your photo content with clarity, intention, and results-driven visuals that actually convert.

Read More

How to Build a Smart Photography Marketing Strategy That Converts

Posting pretty photos is easy. Building a photography marketing strategy that actually gets you booked? That takes intention. This post walks through how to use your portfolio as a strategic business tool, not just a vanity feed, so you attract the right clients, show the right work, and finally get your images working as hard as you do.

Read More

The Big Photography SEO Mistakes That Are Holding You Back

Most photographers sabotage their own visibility without realizing it. If you’re still uploading “IMG_4039.jpg” and skipping alt text, your dream clients probably can’t find you. This post breaks down the most common photography SEO mistakes and how to fix them, without selling your soul to the Google algorithm overlords.

Read More

Why Most Business Photos Fail | Business Photographer Tips

Most business photos fail because they’re lifeless, off-brand, or lacking strategy. Discover how a professional business photographer can transform your visuals from generic to powerful, building trust and brand clarity through intentional marketing photography that actually performs across platforms.

Read More

The Secret to a Content Marketing Strategy That Actually Works

Tired of pumping out content that goes nowhere? This blog breaks down why intention, audience alignment, and brand clarity matter more than volume. Learn how to build a content marketing strategy that connects, converts, and actually sounds like you, without burning out or boring your audience.

Read More

The Mistake That’s Tanking Your SEO Optimization (And How to Fix It)

Many photographers and small business owners unknowingly sabotage their online visibility by ignoring SEO optimization. This post breaks down the most common SEO mistake creatives make, and offers a no-fluff, step-by-step fix to start getting found by the right people (and maybe even Google) today.

Read More

Photography Pricing Strategy: Charge More With Confidence

Photographers, it’s time to stop apologizing for your rates and start charging what your work is actually worth. This guide breaks down the mindset shifts and pricing strategies you need to grow your business without undercutting yourself or attracting low-value clients who don’t respect your time.

Read More

Visual Storytelling Tips for Brands and Photographers

Most brands settle for pretty visuals and wonder why nothing converts. Real marketing impact comes from intentional, strategic visual storytelling that aligns with brand identity, connects emotionally with the audience, and drives real-world action. Stop decorating your content and start directing it.

Read More
Rex Jones Rex Jones

Google Business Profile Tips for Creatives and Photographers

Most photographers barely scratch the surface of what Google Business Profiles can do. This post dives into practical, often-overlooked SEO strategies that help you show up higher in local search and actually convert clicks into clients—without selling your soul to the algorithm.

Read More

Consistency in Your Portfolio Is the Key to Better Clients

If your portfolio feels like a visual identity crisis, you’re not attracting higher-paying clients, you’re confusing them. Learn how consistency in your photography style builds trust, increases perceived value, and positions you as a professional worth investing in.

Read More
Rex Jones Rex Jones

7 Ways Great Photography Boosts Marketing Impact

Great photography doesn’t just make things pretty; it strengthens marketing impact by grabbing attention, building trust, and telling your brand story. Learn seven ways professional photography amplifies your content marketing strategy and drives results across platforms.

Read More

Stop Relying on Referrals: How Photographers Can Find Clients With Intentional Marketing

Stop waiting on referrals and hoping Instagram will deliver. Learn how to attract higher-paying clients through intentional marketing, photography SEO strategies, and proactive outreach designed to grow your business photography brand and connect with your ideal audience.

Read More

How to Build a Strong Photography Brand (Without Trend-Chasing)

If your photography brand identity is just a copy of someone else’s Instagram feed, it’s time for an overhaul. Learn how to create a consistent, personality-driven brand that reflects your values, attracts better clients, and doesn’t rely on chasing trends to stay relevant.

Read More