PHOTOGRAPHER · FOUNDER · WRITER
About Rex Jones
I’m a commercial photographer based in Colorado Springs, working with resorts, outdoor brands, and adventure outfitters across the American West. I’ve been doing this since 2014.
Photography Is Branding, Not Decoration
I don’t start a project by asking what you want photographed. I start by asking what the images need to accomplish for your business. A hotel launching a booking page, a manufacturer updating a product catalog, an outdoor brand trying to look like it belongs in the terrain it sells into — each of those is a different problem, and the photography has to solve the actual problem, not just look good doing it.
That’s the thread running through every shoot I’ve done since 2014: composition, light, and timing in service of a specific outcome, not a mood board. If a project doesn’t have a clear job to do, it’s not going to hold up as well as it should.
WHERE I’VE SHOT
Based in Colorado Springs, Working Across the American West
My home base is Colorado Springs, CO. Most of my work happens across Utah, Arizona, Nevada, and Colorado, with projects for national brands landing wherever they need me. Since 2014, that’s covered aviation tourism, outdoor and adventure brands, hospitality and resort properties, food and beverage, and industrial and utility work — for clients including 5 Star Helicopters, Bryce Canyon Helicopters, Black Series, Coletti Coffee, Desert Color Resort, Driftwood Lodge, East Zion Adventures, Ezra Paige, Frodsham Better Lawns & Trees, Stake Center Locating, Zion Peddler, and Zion Van Co, along with national brands like Cold Stone Creamery and TacoTime.
BEYOND THE CAMERA
I Build the Systems Behind the Work Too
Running a photography business surfaces the same operational problems most small businesses deal with — marketing, SEO, client workflow — and I’ve ended up building tools to solve a few of them. Lantern Row is the consulting studio behind that work. Jexii is the SEO engine I built to run underneath my own sites, handling the technical and content work most businesses pay an agency to do by hand.
None of that changes what happens on a shoot day. But it does mean the marketing thinking behind your photography isn’t an afterthought — it’s the same thinking I use to run my own business.
Start a Conversation
If you know what you need, reach out with the details. If you’re not sure yet, that’s a fine place to start too.