Shot entirely on location during an actual weekend camping trip in Pine Valley, Utah, this collection was created to elevate the brand storytelling for Coletti Coffee. Blending lifestyle photography with commercial product strategy, each image was designed to feel grounded, authentic, and deeply tied to the outdoor ethos behind the brand. Rather than staging a controlled studio shoot, this project leaned into the natural chaos of real life—smoky campfires, gritty textures, and shifting light—to create visuals that speak directly to adventure-driven coffee lovers. As a commercial photographer and branding expert, my goal was to craft marketing imagery that felt raw, lived-in, and purpose-built for use in social campaigns, product pages, and lifestyle content. These photos showcase not just the product, but the experience of the product—one that pairs perfectly with early mornings, pine-scented air, and a fire you lit yourself.